4 Paws

Loved by dogs,
trusted by parents

Pets
Pet parenting goes beyond simply providing good nutrition and accessories. Our mission is to empower pet parents to make informed decisions and purchases that benefit their loved ones.
People
Creating a community of like-minded dog parents is at the heart of what we do. Shopping with us is fun and easy, with carefully selected products, subscriptions, and info on dog-friendly events.
Products
We are committed to carefully selecting high-quality products, fit for purpose, at a fair price. We pride ourselves on having the best selection of products with human-grade ingredients, organic certification, and sustainable production.
Personalisation
4 Paws Avenue is more than just a pet food store. We focus on personalisation (or pawsonalisation as we call it) to help you find what's right for your dog, based on their health, dietary and personality traits.

Hi, we're Eugenia and Kate

Our story started when we became first-time fur baby parents to Vesper and Winter. With so many options on the market for food, finding the right one became an anxious, head-spinning journey.

We thought that there must be lots of other people like us. So we took matters into our own hands and partnered with vets and dog trainers to offer good quality, fit for purpose products at fair prices.

A healthier, happier life for you and your dog

Because our dogs only get what we give them, we want to make it easy for you to pick the best. 4 Paws Avenue exists to empower you to make informed decisions for the good of your dog.