Privacy policy

Privacy Commitment Paws Avenue SA


When you shop with us or use one of our services, you trust us with your information. Protecting personal data and your privacy is of the greatest priority for us.


It is important to us to give you clear and transparent information about the personal data we collect, why it is needed, how it is used and your rights over it. Therefore, we inform you in brief about our data handling. We encourage you to read our full Privacy Policy.


Why do we process your personal data


We use your personal data to process our business activities with you and to be able to give you the best customer experience when visiting one of our websites or stores. We also process your personal data upon your request to be able to provide you with services, deliver your order or to support you through our customer service.


We firmly believe that if our activities are geared to the wishes and needs of our customers that will make the tasks of daily life easier for you.


What type of personal data do we process?


Personal information is any kind of information that can be directly or indirectly attributed to you. Examples of personal data we process are name, address, e-mail address, telephone number, payment information and purchase order. We may also process usage history, IP address, member ID and information you provide when contacting our customer service.


Where do we process your data?


Your personal data is generally stored within your country or a country of the EU/EEA but may also be transferred to and processed in a country outside this area. If your data is transferred abroad we ensure that adequate privacy measures are implemented.


Who do we share your data with?


If necessary, your personal data may be shared within the company, with suppliers, sub-contractors and independent third parties carrying out certain tasks on our behalf.


What are your rights?


You have the right to access, correct, delete, restrict or object to the processing of your personal data. If data processing is based on your consent, you can revoke this at any time for the future without giving reasons. Be aware that if you make use of such rights, we might not be able to provide you our full range of services.

Please read our full Privacy Policy to understand in depth how we handle your personal data and the rights you have over it.

Privacy Policy Paws Avenue SA


Paws Avenue collects and processes personal data in the course of its business activities. In this privacy statement, we explain how we collect and process personal data. Personal data is any information that relates to an identified or identifiable natural person.


Data protection is a matter of trust, and your trust is important to us. We respect your personality and privacy and want to ensure that your personal data is protected and processed in compliance with the relevant regulations & laws.


This privacy policy is subject to Swiss law. The collection and processing of personal data is governed in particular by the Federal Act on Data Protection (FADP). As far as applicable, provisions of the European Union (EU), in particular the EU General Data Protection Regulation (GDPR) are taken into account.


We may amend this privacy policy at any time without prior notice. The current version published on our website applies.


Status 02.2024


Person Responsible for Data Processing


The person responsible for data processing is:
Paws Avenue SA
Rue Neuve-du-Molard 19
1204 Genève
info@4pawsavenue.com

If you have any concerns or questions regarding data protection as well as requests to exercise your rights, you can send them to us at the above contact address.


General


Collection and Processing of Personal Data


We collect and process personal data that we receive during our business activities, the business relationship with customers and business partners as well as other persons. For example, we collect data under the following circumstances:

 

  • Purchase of our goods or services in our businesses or via our websites;
  • Participation in our courses, seminars or training programs;
  • Requesting a service from our Customer Services;
  • Receiving a newsletter or other advertisement about our products and services;
  • Participation in a competition or prize draw;
  • Membership in one of our customers program;
  • Participation in our market research promotions or surveys;
  • Communication with us or third parties via our websites, apps for mobile devices or offers on internet platforms, multimedia portals and/or social networks;
  • Communication with us by telephone, e-mail, voicemail, text messaging (SMS), picture messaging (MMS), video messaging or Instant Messaging.

Publicly known or accessible personal data may also be processed by us if this is appropriate for our business activities.


Within the scope of our business relationship, you must provide the personal data required for the establishment and implementation of a business relationship and the fulfillment of the associated contractual obligations. Without this data, we will in general not be able to conclude a contract with you (or the organization or person you represent) or to perform such a contract.


In order to provide our services, it may be necessary to process the following data:

 

  • Name and first name;
  • Date of birth and age;
  • Gender;
  • Home address;
  • Customer account information and purchasing preferences;
  • Member ID;
  • Delivery address;
  • Invoice address;
  • Credit card and account information;
  • Language preferences;
  • Telephone number & E-mail address;
  • Identification numbers of your devices;
  • Location data when using mobile devices;
  • Details of newsletters subscribed to;
  • Receiving advertising material;
  • Customer service information.

Processing Purposes


We use the personal data we collect primarily to process our contracts with clients and business partners as well as for the membership programs, the organization and provision of courses, seminars, training programs, competitions, prize draws, events and customer services. We also use personal data to verify the creditworthiness of customers. If you work for a customer or business partner of us, your personal data may of course also be affected in this capacity.


In case of application of the GDPR, the legal basis for data processing is:


Personal data is collected by us based on Art. 6 para. 1 lit. b GDPR if you provide it to us for the execution of a contract or when opening a customer account. This data is used for the execution of the contract and processing of your inquiries.


We also collect personal data when you apply for a job with us. The processing of this personal data is necessary for the implementation of the application process and is also based on Art. 6 para. 1 lit. b GDPR.


In addition, we process personal data of you and other persons, insofar as permitted and it appears to be appropriate, also for the following purposes, in which we (and sometimes also third parties) have a legitimate interest (Art. 6 para. 1 lit. f GDPR):

  • Offering and further developing our offers, services and websites, apps and other platforms;
  • Advertising and marketing (including events), unless you have objected to the use of your data (if we send you advertising as an existing customer of ours, you can object to this at any time, we will then put you on a block list against further advertising mailings).

 

Data Disclosure


During our business activities, we may disclose the data to the to third parties outside Paws Avenue SA, to make use of technical or organizational services which we need for the purposes specified, such as our online store and online payments. Our service providers are contractually bound to process personal data exclusively on our behalf and in accordance with our instructions. We also oblige our service providers to comply with technical and organizational measures which guarantee the protection of personal data.

The recipients are partly in domestic territory but can be anywhere in the world. You should expect your information to be transferred to all countries where we are represented by group companies, branches or other offices, as well as to other countries such as Members of the European Union and the United States, where the service providers we use are located.

If a recipient is located in a country without adequate legal data protection, we contractually oblige the recipient to comply with the applicable data protection (for this purpose, we use the revised standard contractual clauses of the European Commission, which are available here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?), unless the recipient is already subject to a legally recognized set of rules to ensure data protection and we cannot rely on an exemption provision. An exception may apply in the case of legal proceedings abroad, but also in cases of overriding public interests or if the performance of a contract requires such disclosure, if you have consented or if it is a matter of data made generally available by you, the processing of which you have not objected to.

Within the framework of the GDPR, we will only disclose data if this is necessary for the performance of the contract (Art. 6 para. 1 lit. b) or if we have a legitimate interest in doing so (Art. 6 para. 1 lit. f GDPR).


Retention period


We process and store your personal data as long as it is necessary for the fulfillment of our contractual and legal obligations or otherwise for the purposes pursued with the processing, for example for the duration of the entire business relationship (from the initiation, processing to the termination of a contract) as well as beyond that in accordance with the statutory retention and documentation obligations. In this context, it is possible that personal data will be retained for the time during which claims can be asserted against our company and insofar as we are otherwise legally obligated to do so or legitimate business interests require this (e.g. for evidence and documentation purposes). As soon as your personal data is no longer required for the above-mentioned purposes, it will be deleted or anonymized as far as possible. For operational data (e.g. system logs, logs) shorter retention periods of twelve months or less generally apply.

Data security


We take appropriate technical and organizational security measures to protect your personal data from unauthorized access and misuse.


Your rights


You have the following rights with respect to personal data concerning you:

 

  • Right to information;
  • Right to correction or deletion;
  • Right to restriction of processing;
  • the right to object to processing.

If data processing is based on your consent, you can revoke this at any time for the future without giving reasons. The revocation should be sent to the address info@4pawsavenue.com. To process your requests to exercise your rights, it may be necessary for you to identify yourself so that we can clearly identify you.


In Switzerland, there is no right of appeal to a supervisory authority. Persons in Switzerland may report a data protection infringement to the Federal Data Protection and Information Commissioner. For citizens in the EU, in the event of a data protection breach, the affected parties have a right to lodge a complaint with the competent supervisory authority in the EU in accordance with Art. 77 GDPR.


Website


When you use our websites, various personal data is collected. This privacy policy explains what data we collect when you visit our website and what we use it for. It also explains how and for what purpose this is done.


This privacy statement applies to all websites operated by Paws Avenue SA:

  • www.4pawsavenue.com
  • www.4pawsavenue.ch

It should be noted that links to other websites with different data protection rules are possible. When linking to other websites, the data protection regulations of the respective website apply.


General collection

Our Internet pages collect a series of general data with each page visit. This general data and information are stored in the log files of the server. Such data can include:

 

  • IP address;
  • Date and time of the request;
  • Time zone difference to GMT time zone;
  • Content of the request;
  • Access status/http status code;
  • Amount of data transferred;
  • Internet page from which the request originated;
  • Browser (incl. language and version);
  • Operating system and its interface.

When using this general data, no allocation to a specific person takes place. The collection of this data is technically necessary to display our website, to ensure its stability and security and it supports us in improving our internet products and make them more user friendly.


Insofar as the GDPR is applicable, Art. 6 para. 1 lit. b and f constitute the legal basis for the processing.


Online Store and Payment


Our website and online store is hosted by WordPress/WooCommerce. They provide us with the online e-commerce platform that allows us to sell our products and services to you.


When you visit our website including online store WordPress and WooCommerce collect information in a few different ways. More information about the data collection of WordPress/WooCommerce and their data privacy policy can be found here: https://automattic.com/privacy-notice/.


Contacting


If you contact us via the contact form or the e-mail addresses provided, we will always treat the data you provide in accordance with the applicable data protection provisions. The data you provide will be used exclusively to process your inquiry.


The processing of this data is based on Art. 6 para. 1 lit. a. in accordance with your consent, which you can revoke at any time.


We store the data you entered in the contact form until you request us to delete it, revoke your consent to store it or the purpose for storing the data no longer applies (e.g. after processing your request has been completed). Mandatory legal provisions – in particular retention periods – are reserved.


SSL or TLS encryption


This website uses SSL or TSL encryption for security reasons and to protect the transmission of confidential content, such as the inquiries that you send to us as the site operator. You can recognize an encrypted connection by the fact that the address line of the browser changes from “http://” to “https://” and by the lock symbol in your browser line.


If SSL encryption is activated, the data you transmit to us cannot be read by third parties.


Cookies


Our website uses so-called cookies, which are small text files that are stored on your computer and can be retrieved there. Cookies are used to enable you to register for our services and to personalize our website for you. In order to constantly improve and optimize our Internet offering and advertising, we use what are known as tracking technologies. These tools provide us with statistics and graphics containing information about the use of our websites. For these purposes, our website is supported by cookies, which collect information such as your IP address, the time and duration of your visit, the number of visits, language settings, form usage, your search settings, regional defaults, search terms and search results, ratings submitted, your display view and your settings for favorites on our website. The storage period of cookies varies.

 

Most of the cookies we use are automatically deleted from your computer or mobile device after your browser session has ended (so-called session cookies). In addition, we use temporary and permanent cookies. These remain stored on your computer or mobile device for a certain period of time after the end of the browser session.

 

You can prevent the setting of cookies by our website at any time by means of an appropriate setting of the Internet browser used and thus permanently object to the setting of cookies. Furthermore, cookies that have already been set can be deleted at any time using an Internet browser or other software programs. This is possible in all common Internet browsers. If the data subject deactivates the setting of cookies in the Internet browser used, not all functions of our website may be fully usable.

 

The legal basis for the collection of data through cookies in the scope of the GDPR is Art. 6 (1) lit. a and lit. f.


CareCloud


To track our campaigns, marketing and conducting web analysis we use the services of CareCloud operated by Cortex, a.s. headquartered in Prague 9, U Elektry 974/1c, 190 00, Czech Republic under identification number 471 256 16, hereinafter “Cortex”. Cortex uses cookies that allow an analysis of the use of the website. The information generated, such as IP address, browser version, date of visit, visit duration, pages visited, number of visited pages, demographic data, namely nationality, age, gender and geographic area will transferred to servers of CareCloud. CareCloud is GDPR compliant and you`ll find out more about its data privacy policy and data protection measures here: https://www.crmcarecloud.com/data-protection-gdpr/#business-protection.


Google Analytics


We use Google Analytics, a web analysis service of Google Inc. (Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.). Google Analytics uses cookies that allow an analysis of the use of the website. The information generated by the cookie about your use of the website is transmitted in anonymized form to a Google server in the USA and stored there. Thanks to anonymization, this data cannot be assigned to a specific person. The IP address transmitted by your browser as part of Google Analytics is not merged with other Google data. Google Analytics uses this information on behalf of the operator of this website to evaluate the use of the website, compiling reports on website activity and providing other services relating to website activity and internet usage to the website operator. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there. Google may transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf.


The legal basis is Art. 6 para. 1 lit. f GDPR.


Because we have activated the IP anonymization function on this website, your IP address is shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area before being transmitted to the USA. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there.

 

You may prevent the recording of the data generated by cookies and relating to your use of the website (incl. your IP address) at Google, as well as the processing of these data by Google, by downloading and installing the browser plugin available under the following link http://tools.google.com/dlpage/gaoptout?hl=de.

 

You will find more detailed information about Google Analytics and its data privacy protection at https://policies.google.com/privacy?hl=en&gl=en.

 

Plugins

 

Plugins from third-party providers of social media platforms may be integrated within the scope of our website. When visiting the website, these plugins may automatically transmit data to the third-party providers. The plugins are labelled with the logo of the provider.

 

When you call up our websites which contain such a plugin, your browser sets up a direct connection with the provider’s server. By integrating plugins, the provider receives the information that you have called up our website with your IP-Address. If you are simultaneously logged in to the provider, the provider can assign the visit to your profile. If you interact with the plugins – for example by activating the “Like” button of Facebook or making a comment – the relevant information is transmitted by your browser directly to the provider and stored there.

 

If you do not want the provider to collect data about you via our website, you must log out of the provider before you visit our website. But even if you are logged out, providers collect anonymized data via social plugins setting up a cookie on your computer. If you log into the provider later, these data may be assigned to your profile.

 

If you do not want the provider to collect data about you via these cookies, you can select the “block cookies from third-party providers“ function in your browser settings.
Below you’ll find further information about the Social Media Plugins we use.

 

Google Maps

 

We use a plug-in of the internet service Google Maps on our website. The operator of Google Maps is Google Inc. When you use Google Maps on our website, information about the use of this website (incl. IP address) is transmitted to a Google server in the USA and also stored on this server. We have no knowledge of the exact content of the transmitted data, nor of its use by Google. Google may transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf. If you deactivate Javascript in your browser, you prevent Google Maps from running. However, you will then not be able to use the map display on our website. By using Google Maps, you consent to the described collection and processing of information by Google Inc., in accordance with Art. 6 para. 1 lit. f GDPR.

 

You can find out more about the data protection provisions and terms of use for Google Maps here: https://www.google.com/intl/de_de/help/terms_maps.html.

 

Newsletter

 

You can subscribe to our newsletter, with which we inform you about interesting developments. You can use the corresponding web form to register. Mandatory information is marked separately; all other information is voluntary. Furthermore, we may send you our newsletter as part of a business or contractual relationship with you. You can unsubscribe from the newsletter at any time. You can declare the cancellation by clicking on the link provided in every newsletter e-mail or via the contact details of the responsible person given in the imprint.

 

Data security

 

To protect your data, we have implemented numerous technical and organizational measures to ensure the most complete possible protection of personal data processed via this website. Nevertheless, you should be aware that communication by e-mail, fax, mobile phones or Internet applications involves risks such as the possibility of viewing the content of the message, its modification or loss. Paws Avenue SA accepts no liability for this.

  1. ↩︎
  2. ↩︎